#Бургеры

Все

7.06.2022

Фастфуд или полноценный обед? Как ресторану донести до клиента, что бургер – не зло

«Не ешь всухомятку», «не кусочничай», «иди лучше поешь суп»… Нет сомнений, что и ваши клиенты ловят триггер на эти фразы, которые все мы слышали в детстве. Бургеры и газировка были роскошью на какие-нибудь праздники, потому что «вредное иногда можно». Давайте разбираться, правда ли это и как сказать клиенту, что бургер бургеру рознь.

30.05.2022

Бургерные войны: Макдональдс против Бургер Кинга. Чему научила классическая битва брендов?

Само понятие «бургерные войны» уютно обосновалось в словарике маркетологов и рестораторов ещё с 80-х годов. Именно тогда в индустрии быстрого питания началось соперничество мировых гигантов — McDonald's и Burger King. Проследим же историю этой эпичной маркетинговой битвы вместе.

Nikolay Romanov

17.03.2020

Концепт. ДоВставка: burger stays, которые сделают бургеры с доставкой лучше

Немного пофантазировал на тему, что момент, когда человечество решило проблему мокнущих булочек, настал. В конце концов.

Альберт Хабибрахимов

2.05.2017

Производитель мяса «Мираторг» открыл сеть бургерных Статьи редакции

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