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Маркетинг

Trepolsky Dmitry

16.07.2020

Маркетинг поколений: как говорить с миллениалами, поколением X и бэби-бумерами

Друзья, коллеги, привет!

«Наверняка многие были свидетелями того, как старшие родственники или знакомые запасаются любимым товаром после того, как было объявлено о том, что его снимают с продажи. Если выражать эту привязанность в цифрах, как показывает исследование Nielson, поколение бумеров в 1,3 раза более лояльно к брендам, чем потребители-миллениалы. Кроме того, 16% респондентов-бумеров, опрошенных Google, заявили, что отдают предпочтение определенному бренду», – Дмитрий Трепольский, руководитель онлайн PR-агентства PRonline.

Дмитрий Трепольский, Руководитель онлайн PR-агентства PRonline

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