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11 сен 2023 11.09.2023

«Яндекс Маркет» раскрыл принцип ранжирования товаров в поиске: самое большое значение имеет описание Статьи редакции

На втором месте — предпочтения покупателей.

«Яндекс Маркет» раскрыл факторы ранжирования, которые влияют на место товаров разных продавцов в поисковой выдаче маркетплейса. Наибольшее значение имеет точное описание (даёт 27,5% из 100%), персональные предпочтения покупателя на основе истории просмотров, добавления в корзину и покупок — на втором месте (25,5%).
На третьем месте — цена (18%). Она должна быть такой же или ниже, чем на других площадках, чтобы товар был выше в поиске. Также влияет популярность товара на площадке (17%), рейтинг товара и продавца (7,5%), срок доставки (4,5%).
По данным «Маркета», более половины товаров в корзине покупатели нашли через поисковые запросы на маркетплейсе. Остальные — в рекомендательной ленте, персональных подборках или на главной странице сервиса.

#новость #яндексмаркет

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Ульрих фон Лихтенштейн

11.09.2023

Яндекс - параша.

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Yakovlev

11.09.2023

победа будет наша!

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