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20 янв 2023 20.01.2023

Маркетинг

Townsend

20.01.2023

Как удержать внимание клиентов в B2C-услугах с помощью геймификации в чат-ботах

Чат-боты стали незаменимыми помощниками маркетологов — они работают круглосуточно, выполняя рутинную работу и отвечая на самые частые вопросы клиентов.
Но иногда бывает недостаточно просто дать людям информацию, их ещё надо развлечь, заинтересовать и удивить. Здесь на помощь маркетологу приходит геймификация.

Ульяна Жеринова, из Townsend

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