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Арсений Кутовой

18 ноя 2020 18.11.2020

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Dotorg

12.11.2020

Как избавиться от «испорченного телефона». Правильная коммуникация в b2b

Производители и поставщики b2b-продуктов — профессионалы, хорошо знающие свое дело. Годами работая со своим продуктом, они погружаются в тонкости и нюансы отрасли. И забывают о тех, кто имеет право быть дилетантом, потому что платит деньги. То есть — о своих покупателях. Как и с кем нужно выстраивать коммуникацию, чтобы вас правильно поняли?

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