1 ноя 2023 1.11.2023

Всегда важно продумывать нейминг 😄

Маркетинг

Gavrikov Andrey

31.10.2023

Немного про ошибки нейминга: Eblan, Bledina, Pedik, O HUI и другие сказочные бренды

Люблю разные кейсы про то, как крупные компании выходят на разные международные рынки, не проведя должного исследования целевой аудитории, вбухивают миллионы и миллиарды, а потом оказывается, что с названием или слоганом они промахнулись.

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