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Анатолий Денисов

19 июл 2022 19.07.2022

Маркетинг

Рейтинг Рунета

19.07.2022

«Рейтинг Рунета» и KINETICA оценили качество поискового спроса заказчиков digital-услуг

Маркетологи привыкли ориентироваться на динамику поискового спроса по данным Вордстата Яндекса: если количество запросов растет, значит, можно рассчитывать и на рост продаж. А если при растущем спросе количество сделок уменьшается, значит, мы плохо продаем. Но что, если увеличение числа запросов не всегда говорит о росте «качественного спроса» от…

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