#Тональность

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НеМедиа I Роман D Tre

21.08.2023

Tone of voice: как создать тональность для бренда

У любого коммерческого текста есть определенная тональность. Она показывает аудитории эмоциональное отношение бренда к проблеме, которая затрагивается в контенте. Это отношение должно соответствовать ожиданиям пользователей. В противном случае ваше послание не попадет в цель.

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