Маркетинг

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8 апр в 21:45 8 апр

McDonald’s в Нидерландах установил рекламные баннеры без изображений, но с запахом картошки фри Статьи редакции

Они стоят в 200 м от ресторана.

Фото McDonald’s

McDonald’s установил в нидерландских городах Утрехт и Лейден несколько щитов красного и жёлтого цвета без логотипа. На расстоянии пяти метров от них прохожие могли почувствовать запах картошки фри, приготовленной в ресторанах сети.
Рекламные щиты разместили в пределах 200 м от McDonald's. Внутри них находится отсек с едой. Аромат усиливают с помощью вентиляторов.

McDonald's известен своими визуальными отличительными особенностями. Но доказано, что запахи связаны с более чёткой эмоциональной памятью, чем образы. Поэтому мы решили протестировать новый способ напомнить людям о приятном времени, проведённом в McDonald's.

Стейн Ментроп-Хулиселан, директор по маркетингу McDonald’s в Нидерландах

#новости #mcdonalds

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Николай Мясников

8 апр

Я настолько не переношу запах Мака, что для меня это будет антиреклама.

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Альберт Базалеев

9 апр

Путеводитель бесплатных туалетов. Туристы будут рады)

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