#черноголовка

Еда

Евгения Евсеева

27 мар

«Черноголовка» купила производителя мюсли, хлопьев и батончиков Mätti Статьи редакции

В 2023-м компания выкупила бренд «Любятово».

Фото: ireccomend

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Еда

Евгения Евсеева

19 мар

«Черноголовка» купила у Kraft Heinz российский бизнес по производству детского питания Статьи редакции

Группа ещё полгода сможет выпускать продукты под брендом Heinz, а весной 2024-го выведет на рынок новую марку.

Фото: «Ивановский Бизнесъ»

15K показов

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Маркетинг

Николай Тулегенов

2.12.2023

Как родилась сильная идея для бренда Черноголовка в процессе рассматривания бутылки с водой

Сегодня утром я обратил внимание на бутылку с питьевой водой. Первое, что бросилось в глаза, – это форма бутылки. В ней сделали углубления для более удобного хвата рукой, и действительно, бутылку в 2,5 литра держать стало удобнее.

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