#Зарядкасгазпромбанком

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2.06.2020

«Делай со мной»: как и зачем брендам использовать этот формат

With me, или «делаем вместе», – это отдельный жанр контента, основанный на занятиях из повседневной жизни людей. Звучит уныло, но жанр пользуется огромной популярностью. Рутинные дела человека в кадре как будто гипнотизируют аудиторию, и она может часами наблюдать, например, за уборкой квартиры, что, согласитесь, удивительно в эпоху веселого и…

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