#Медиаметрики

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Маркетинг

Игорь Малинин

12.08.2019

Как сейчас в России измеряют эффективность наружной рекламы: заниженные рейтинги AdMetrix по конкурентам Russ Outdoor

В июне на vc.ru вышла новость о запуске нового медиаизмерителя наружной рекламы от компании oneFactor. Пару месяцев спустя статус единого стандарта медиаизмерений AdMetrix поставила под сомнение АКАР (Ассоциация коммуникационных агенств России).

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