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Маркетинг

Стратегия 360

19 мар

Agile в маркетинге: как быстро реагировать на изменения рынка, адаптировать стратегию и снижать риски по продуктам

В больших компаниях и не очень цифровой маркетинг развивался как отдельная субкультура, постепенно занимая свое место под солнцем и вытесняя нецифровые каналы коммуникаций. Однако подходы к планированию маркетинга чаще всего остаются «из того века»: годовой план, бюджет и др. Как совместить гибкость, адаптивность цифры с управлением маркетингом?…

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