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Маркетинг

Elena Che

16.11.2023

Маркировка рекламы. Первые в России дела за отсутствие маркировки

ФАС начала возбуждать первые дела по признакам нарушения рекламного законодательства в области интернета:

565 показов

163 открытия

Коммуникационное агентство 4D

16.10.2023

Итоги вебинара: Как Закон о маркировке рекламы должен изменить PR

Не менее девяти дел по нарушению правил маркировки рекламы рассматривается в УФАС разных городов России, на карандаш ведомства попали пять интернет-СМИ, три городских сообщества и одно мобильное приложение. Первая практика показывает: закон о маркировке рекламы коснется не только прямого продающего контента, неизбежно придется перестроить работу и с привычными PR-инструментами. Как должен измениться пиар в новых реалиях, эксперты обсудили на вебинаре, организованном ассоциацией РУССОФТ совместно с Коммуникационным агентством 4D и экспертным комьюнити «Продвигай ИТ».

260 показов

91 открытие

Юлия Веде - юрист для инфобиза

2.09.2023

Уже есть случаи нарушений по части маркировки рекламы, указываю на них ссылки (взято из базы решений правовых фактов ФАС):

15 показов

45 открытий

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