#Особенности_поколения_z

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НеМедиа I Роман D Tre

5.09.2023

Поколение Z: каким должен быть бренд, чтобы завоевать сердца зумеров

Поколение Z – самая многочисленная, разнообразная и географически независимая группа потребителей в истории. Зумеров уже 40% от всех активных покупателей. В глазах брендов такая многочисленность делает их важнейших сегментом целевой аудитории. Но дело не только в количестве. По данным Bank of America в 2022 году поколение Z заработало $7 трлн, а…

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