#Разбор_стратегии_компании

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Стратегия 360

10 мар

Коко Шанель: disrupt мира моды XX века

Что объединяет Эйнштейна, Ленина, Фрейда и Шанель? По версии журнала Times они входят в 100 самых влиятельных людей XX века, причем в этом списке лишь одно имя из индустрии моды — и это Коко Шанель. Она кардинально изменила понятие моды, отказавшись от кринолинов и корсетов эпох Викторианской и Эдвардианской эпох в пользу практичной и стильной…

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Стратегия 360

3 мар

Стратегия успеха Генри Форда: как переосмыслить индустрию?

Многие слышали о том, что Генри Форд изменил автомобильную индустрию. Но как именно он это сделал? По сути дела он создал новый рынок, переведя автомобиль из «товара-роскоши» в «товар для народа». Он добился этого с моделью Ford T, которая стала хитом на многие десятилетия, благодаря своей доступности и функциональности. Форд постоянно искал пути…

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