#Трейдмаркетинг

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24.07.2023

Три вдохновляющих примера кросс-маркетинга и Durex со вкусом наггетсов

Фото Интернет

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14.04.2022

Чистая победа: как за год SPLAT вырос на 37% в категории зубных щеток

В век электрических гаджетов резко поднять продажи мануальных зубных щеток — тот еще челлендж. Но SPLAT с ним справился. По итогам 2021 года бренд более чем на треть увеличил продажи в этом консервативном сегменте. Какие шаги были предприняты, — рассказывают наши инсайдеры.

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