#Управлениепродуктами

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PMCLUB

7.12.2023

Стили лидерства в менеджменте. Когда и зачем применять лидерство-служение

В чём секрет лидерства-служения, применимо ли оно во всех сферах и компаниях, какие у этого стиля плюсы и минусы — рассказала Ксения Боровик, менеджер проектов и куратор курса по методологии P3.express.

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Маркетинг

PMCLUB

4.10.2023

Что важнее — основная аудитория или потенциальные клиенты? Разбираемся, как продакту работать с ЦА

Продакт-менеджер Марет Круве опубликовала на Medium статью о том, как выйти за границы привычного фокуса на «громкой» аудитории продукта и присмотреться к потенциальным, «тихим» и ушедшим клиентам — которых в разы больше.

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