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29.11.2023

Рекламные кампании с китайской спецификой: стиль против стереотипов

Как стилизовать бренд под культурные праздники в Китае, но при этом не выглядеть глупо и стереотипно? В этой статье мы рассмотрим кейсы модных домов в тематике китайского Нового года, чтобы понять: как грамотно выстроить рекламную кампанию в контексте праздников, почему стоит мыслить нестандартно и кто подложил свинью Bulgari.

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