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9 июн 2022 9.06.2022

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Platforma

9.06.2022

Эволюция рекламы в мобильных приложениях: как Platforma и Tele2 помогут рекламодателям быть точнее

Мы научились превращать мобильные номера (для начала — абонентов Tele2) в анонимизированные стабильные идентификаторы и добавлять их на платформу для рекламы в мобильных приложениях. Оценить новшество смогут рекламодатели платформы Yabbi. Ранее пользовательские сегменты, сформированные в номерах телефонов, были доступны всего на двух из десятков…

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