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30 июн 2022 30.06.2022

Евгений Кузнецов

28.06.2022

Сменить направление или повысить квалификацию: 9 причин изучать CRM-маркетинг в 2022 году

После пандемии лояльность и пользовательский опыт вышли на первый план. Чтобы исходящие от бренда сообщения были эффективны, нужны CRM-стратегия, CJM, сегментация ЦА и, наконец, — CDP-платформа, которая автоматизирует процесс отправок. А для настройки всего перечисленного нужны люди.

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