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Арсений Кутовой

20 дек 2021 20.12.2021

Маркетинг

Dotorg

20.12.2021

Почему методы B2C-брендинга не работают на B2B-рынках?

Оказывается, что на промышленных и корпоративных рынках совершенно неважно массовое знание и узнавание без подсказок. Брендинг перестает работать как «метод идентификации» и начинает работать как «метод продвижения», а массовая реклама становится бессмысленной.

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