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Илья Симонов

20 июл 2020 20.07.2020

Маркетинг

Елена Волковская, КРОК

20.07.2020

Искусство «больших данных»: как музеи и парки используют аналитику для устойчивого развития и привлечения аудитории

Анализ данных уже давно используется на корпоративном рынке для широкого перечня задач в маркетинге и продажах. Сегодня этот инструмент, ставший привычным для e-commerce, проникает в новые сферы. Например, в культуру и искусство. Использование аналитики открывает перед руководством парков, музеев, галерей, концертных площадок и театров…

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