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Iya Kolomentseva

16 янв 2021 16.01.2021

Маркетинг

Andrey Fedorov

13.01.2021

Не планируйте бюджет на маркетинг «от дохода»

Распространенный, но неправильный способ планирования маркетингового бюджета — доля от доходов. В этой статье я объясню, почему считаю такой метод недальновидным, и покажу альтернативный вариант.

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