{"id":14284,"url":"\/distributions\/14284\/click?bit=1&hash=82a231c769d1e10ea56c30ae286f090fbb4a445600cfa9e05037db7a74b1dda9","title":"\u041f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0444\u0438\u043d\u0430\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0430 \u0442\u0430\u043d\u0446\u044b \u0441 \u0441\u043e\u0431\u0430\u043a\u0430\u043c\u0438","buttonText":"","imageUuid":""}

Dotorg

1 июл 2022 1.07.2022

Маркетинговая стратегия на сложных ИТ-рынках: цели, задачи, деньги

В чем особенности продвижения на ИТ-рынках и как они влияют на маркетинг продуктов. Какие методы будут наиболее эффективными и кто должен заниматься этой деятельностью.

Какие вопросы тревожат владельцев компаний, руководителей продуктовых направлений и директоров по маркетингу ИТ-компаний:

Сколько и куда тратить денег на маркетинг ИТ-продуктов?
Кто должен заниматься этой деятельностью?
Какие методы и каналы продвижения будут наиболее эффективными?
Как правильно организовать эту деятельность в течение бизнес-циклов?

#b2b #бизнеспроцессы #маркетинг #ит

***

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