#Маркетинговые_коммуникации

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Маркетинг

OSMI Cards

18.02.2022

Как аптеки Walmart на 7% увеличили продажи вакцинации через текстовые рассылки

Рассылку текстовых сообщений с предварительными А/В-тестами бизнес использует не только для продажи стандартных товаров и услуг. Недавно было опубликовано исследование, которое проводила американская сеть аптек Walmart. Специалисты решили проверить эффективность текстовых сообщений в ходе пропаганды прививок от гриппа. Сервис виртуальных карт…

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Маркетинг

Майк Бутчер позвонит

28.12.2021

Продвижение в EdTech: как работают маркетинговые коммуникации для подростков

Мы попросили сооснователя и директора по коммуникациями онлайн-школы «Вебиум» Илью Гурского рассказать об особенностях маркетинга в своей нише, как строить коммуникацию с подростками и их родителями и об эффективности разных инструментов продвижения.

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