#Eyetrecking

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Маркетинг

AICAP

16 мая

Плакат надо сделать ярким, а фото человека подойдёт лучше минималистичного рисунка. А может не надо?

На примере рекламных плакатов благотворительного фонда «Наставники детям» разбираемся, как связаны яркие цвета с запоминаемостью информации и какие эмоции вызывают рисунки vc фото.

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Маркетинг

AICAP

19 апр

Бесценная OMODA C5, или почему ваши креативы не работают?

Вы взяли узнаваемое лицо, придумали динамичный сюжет, разбавили щепоткой шуток, сняли качественный рекламный ролик, но он не работает. Почему? Узнать ответ поможет исследование контента на платформе AICAP. Разберемся как проводится и чем полезно бизнесу наше исследование на примере креатива автомобильного бренда OMODA.

На данном кадре внимание рассеялось между названием бренда, моделью авто, размером кэшбэка и стартовой ценой

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