#Redbull

Лучшие

Маркетинг

Полина Лааксо

12.04.2021

Red Bull ничего не производит сама, даже энергетики — но захватывает рынки благодаря маркетингу Статьи редакции

В 80-х компания без собственного производства вывела в Европу конкурента Coca-Cola, над которым смеялись из-за странной упаковки и высокой цены. В 2020 году Red Bull занимала 43% рынка энергетиков, владеет спортивными командами, турагентством, брендом одежды и медиакомпанией — и все это без собственного производства.

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206K открытий

14 репостов

Анализ бизнес-моделей

28.05.2023

Red Bull: бизнес-модель и SWOT-анализ

Бизнес-модель Red Bull сфокусирована на привлечении потребителей к покупке своего энергетического напитка с помощью маркетинговой стратегии, основанной на рассказе, а не на повествовании, как у других брендов. Бренд отдает на аутсорсинг такие операции, как производство и логистика, и концентрируется на продаже энергетических напитков. Как ни один…

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27.07.2023

Как Instagram стал платформой успеха благодаря SMM?

Одна публикация, тысячи возможностей: Как Instagram стал платформой успеха благодаря SMM.

9 показов

26 открытий

Мото курорт

27.02.2023

Со скольки лет можно учиться управлять питбайком или мотоциклом???

63 показа

25 открытий

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