#Flowwow

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Маркетинг

Sees Group

17.07.2023

Мультиканальность не тренд, а вызов для технологий современного маркетинга

12 июля 2023 в Москве состоялась первая конференция MarTech 2023 –
о технологиях, которыми живет маркетинг прямо сейчас.

Через обе панельные сессии проходил тезис о том, что «мэтчинг» клиентов из офлайна и онлайна, с десктопа и мобильных устройств всё еще остается вызовом для компаний. И чем больше каналов продаж у бизнеса, тем сложнее оказывается эта задача – и для обеспечения омниканальности, и для качественной работы с программой лояльности, и для сквозной…

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Торговля

Полина Лааксо

12.10.2022

Российский цветочный маркетплейс Flowwow инвестирует $6 млн в выход на рынок Великобритании Статьи редакции

Аналитики, впрочем, сомневаются, что у него получится, и вспоминают недавние закрытия сервисов «Самоката» и «Яндекса» в США и Англии.

Источник: «Мультикас»

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