#Oreo

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Полина Лааксо

21 янв

«Как Pepsi и Coca-Cola»: краткая история печенья-предшественника Oreo, которое проиграло монополисту и исчезло с полок Статьи редакции

Производитель Hydrox пытался противостоять тресту, но тот инвестировал больше денег в рекламу и дистрибуцию, якобы заключая антиконкурентные соглашения с торговыми сетями и оптовиками.

Печенье Hydrox и Oreo. Источник: Kotaku Australia

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Брендинговое агентство ViOn

6.10.2022

Оставайтесь игривыми )

Очень мило, очень для деток, но с добавлением поучительного элемента в сюжет. 🤓

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Маркетинг

10.04.2020

Необходимость Digital PR, работа с жалобами клиента и бренды-активисты в период пандемии

И еще немного о контенте Youtube и рекламной кампании Oreo.

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359 открытий

Маркетинг

Alina Tolmacheva

8.08.2016

Высмеивание конкурентов, игра слов и разрыв шаблонов: Самые популярные твиты зарубежных брендов

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