#Когортныйанализ

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Кейсы роста

Олег Якубенков

30.06.2014

Когортный анализ: метрики роста против метрик продукта

Когортный анализ — эффективный инструмент продуктовой и маркетинговой аналитики. Даже те, кто знают о его существовании, используют крайне редко. В рамках серии статей «Курс аналитики» об эффективности когортного анализа расскажет аналитик компании ZeptoLab Олег Якубенков.

124 показа

59K открытий

Маркетинг

Головей Евгений

2.08.2019

Что такое User ID? Зачем он нужен, как использовать в анализе данных

Технически - это дополнительный идентификатор, который позволяет объединить в одну цепочку взаимодействия одного пользователя, сделанные им на разных устройствах. Иначе говоря, User ID объединяет несколько Client ID.

20 показов

30K открытий

IIDF

8.05.2020

Калькулятор прогноза продаж: сколько на самом деле может заработать ваш бизнес в этом году

Вместе с Максимом Калюжным, преподавателем курса «Юнит-экономика и метрики», собрали калькулятор прогноза продаж. Он помогает увидеть, адекватные ли цели по росту вы ставите, а заодно оценить рекламный бюджет.

3 показа

9.3K открытий

1 репост

Маркетинг

7.08.2019

Коммуникационные тренды: взгляд из-за рубежа, 07.08.2019

4 простых способа обновить маркетинговую стратегию летом

0 показов

752 открытия

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