Личный опыт

Нина Родионова, SMM-менеджер

8 дек 2023 8.12.2023

Клиентоориентированность в бизнесе

Моя мама сильно удивилась, когда узнала, что зал, в который я хожу работает 24/7. Ночью работает.

Маме сложно представить, что кто-то в здравом уме ходит бегать и качаться ночью. Ресепшионистка сказала, что первый основной поток людей кончается примерно к двум часам ночи. Второй поток начинается с четырёх утра. И это не значит, что в промежутке с двух до четырёх никто не приходит. Большой город. Все работают в разные смены. Отличный пример клиентоориентированности. Многие продуктовые магазины закрываются в 22:00, в то время, как те люди, которые ходят качаться ночью, идут за продуктами.

Во всех учебниках по маркетингу 150 раз написано — изучайте мнение ваших клиентов, существующих и потенциальных, делайте для них максимально удобные условия обслуживания. Но кто-то делает. А кто-то нет…

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Vilent

8.12.2023

Пока не ввели запрет на ночную продажу алкоголя почти все продуктовые работали круглосоточно. А сейчас никакой клиентоориентированности

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Нина Родионова, SMM-менеджер

8.12.2023 Автор

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