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WebMagic

4 апр

С чего начать разработку сайта? Коммуникация с клиентом и брифинг

103 показа

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Маркетинг

Advertalyze

12 янв

Управляем ожиданиями клиента: почему высокие ожидания вредны и для клиента, и для агентства

Проблема: часто от SMM-агентства ждут чего-то эдакого. Принесёшь слабые фото, а над ними поколдуют, запустят промо — и приведут миллион лидов. Это завышенное ожидание. Последствия негативны для обеих сторон: клиент получил не то, что хотел, а агентство получило недовольного клиента.

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483 открытия

ALLIGATOR MEDIA

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Зачем сегментировать аудиторию?

Сегментация аудитории направлена на то, чтобы выделить из общей массы людей тех, которым нужен ваш продукт. Выявление черт представителя этой аудитории даст понимание, что интересует вашего покупателя и какие у него есть потребительские привычки. Это помогает делать персональные предложения под интересы конкретной группы людей.

8 показов

97 открытий

Маркетинг

15.12.2020

Бриф, который работает на вас: опыт shape&scroll. Часть 1

Делимся, как подготовить бриф, который поможет защищать концепции с первого раза.

11 показов

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