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12 янв

Управляем ожиданиями клиента: почему высокие ожидания вредны и для клиента, и для агентства

Проблема: часто от SMM-агентства ждут чего-то эдакого. Принесёшь слабые фото, а над ними поколдуют, запустят промо — и приведут миллион лидов. Это завышенное ожидание. Последствия негативны для обеих сторон: клиент получил не то, что хотел, а агентство получило недовольного клиента.

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492 открытия

Маркетинг

15.12.2020

Бриф, который работает на вас: опыт shape&scroll. Часть 1

Делимся, как подготовить бриф, который поможет защищать концепции с первого раза.

11 показов

442 открытия

ALLIGATOR MEDIA

7.12.2021

Зачем сегментировать аудиторию?

Сегментация аудитории направлена на то, чтобы выделить из общей массы людей тех, которым нужен ваш продукт. Выявление черт представителя этой аудитории даст понимание, что интересует вашего покупателя и какие у него есть потребительские привычки. Это помогает делать персональные предложения под интересы конкретной группы людей.

8 показов

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Разработка

WebMagic

4 апр

С чего начать разработку сайта? Коммуникация с клиентом и брифинг

104 показа

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