#Кофемания

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Полина Лааксо

20.10.2023

Московская сеть «Кофемания» начала искать помещение под ресторан в Санкт-Петербурге — «Деловой Петербург» Статьи редакции

Ей интересны только «премиальные локации».

Внутри одной из «Кофеманий». Источник: Discover Moscow

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Маркетинг

Sees Group

17.07.2023

Мультиканальность не тренд, а вызов для технологий современного маркетинга

12 июля 2023 в Москве состоялась первая конференция MarTech 2023 –
о технологиях, которыми живет маркетинг прямо сейчас.

Через обе панельные сессии проходил тезис о том, что «мэтчинг» клиентов из офлайна и онлайна, с десктопа и мобильных устройств всё еще остается вызовом для компаний. И чем больше каналов продаж у бизнеса, тем сложнее оказывается эта задача – и для обеспечения омниканальности, и для качественной работы с программой лояльности, и для сквозной…

407 показов

521 открытие

Маркетинг

Рейтинг Рунета

24.11.2022

Как в Кофемании учились работать с диджитал-подрядчиками

В 2020-м году из-за коронавируса Кофемании пришлось срочно налаживать онлайн-продажи, и для этого, в том числе, понадобились подрядчики. Но большого опыта сотрудничества с агентствами и опыта закупок перформанса и разработки диджитал-продуктов у бренда на тот момент не было — его нарабатывали на ходу.

39 показов

2.1K открытий

2 репоста

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