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Алексей Сидорин

10.09.2020

Customer Journey Map: как это работает на практике российских компаний

Для того, чтобы создать продукт, который полюбят, мало лишь ваших догадок и опыта. Все больше топовых компаний сегодня доверяют данным: они тщательно анализируют взаимодействия клиентов со своими сервисами, визуализируя это в специальных «картах путешествия пользователей». На видео компании — лидеры телеком-, ритейл- и ИТ-рынка рассказывают, как…

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