#Продактплейсмент

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13.10.2023

Нейросеть для создания виртуальных моделей товаров

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Маркетинг

Alexandra Kopelyan

3.10.2021

Как устроена экономика продакт-плейсмента в кино и эффективен ли такой вид маркетинга Статьи редакции

В фильме «Изгой» с Томом Хэнксом роль второго плана исполняет волейбольный мяч производителя спорттоваров Wilson. Ему отводится десять с половиной минут экранного времени, но компания за это не заплатила ни цента. Как бренды попадают в высокобюджетные картины — в пересказе The Hustle.

Кадр из «Изгоя» Film.ru

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