#Силацвт

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Центр Высоких Технологий

27.11.2020

Сладкий дедлайн: как и зачем ИТ-компания запустила собственный бургер

Привет, меня зовут Маша. Я бренд-менеджер ИТ-компании ЦВТ из Ижевска. На день рождения компании мы сделали коллаб с бургерной. В течение месяца бургер «Сладкий дедлайн» (потому что он со вкусом горящих тасок) покупали чаще, чем позиции из основного меню. В этой статье я хочу поделиться впечатлениями и полученным опытом.

А это я и «Сладкий дедлайн». Я фанат еды, поэтому итерации тестирования, пока бургер не ушел в релиз, были для меня только в радость.

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