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18 сен 2022 18.09.2022

График дня - популярность бокса падает

Судя по статистике Google trends глобальный интерес к боксу падает, а к UFC растет. И видимо это долгосрочный даунтренд...

Не являюсь большим поклонником ни того ни другого, но в чем-то это тоже своего рода кейс про business disruption, только уже в секторе развлечении и шоу-бизнеса .

Оба спорта соревнуются за внимание зрителей, бюджет зрителей на PPV просмотры, и бюджет рекламодателей. И в UFC больше эмоции, впечатлении и адреналина на единицу времени. Все в соответствии с трендами на уменьшение продолжительности концентрации внимания как раз таки на которых поднялся Тик-Ток (см. прошлый пост про attention span).

Если смотреть на вещи свысока, с увеличением количества времени проводимым онлайн со временем традиционный спорт будет все больше уступать кибер-спорту - по той же причине.

В кибер-спорт можно уместить намного больше адреналина и зрелищ на одну единицу времени.

#disruption #ufc #boxing

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