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21 мар 2023 21.03.2023

Маркетинг

Андрей Гусаров

5.12.2019

Инструкция по составлению Customer Journey Map (CJM)

Компании не всегда задумываются о том, какой путь проходит клиент, чтобы приобрести продукт или услугу. С какими проблемами сталкивается, чего ему не хватает, какие чувства он испытывает на пути к покупке.

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