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14 сен 2022 14.09.2022

11.09.2022

349: одна из самых дорогостоящих маркетинговых ошибок

В начале 92-го года Pepsi решила запустить на Филиппинах конкурс «Числовая лихорадка» — люди должны были находить трёхзначные номера под крышками бутылок. Вечерами по ТВ объявляли победителей, призы были не большие, около 100 песо (~5$).

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