Лера Михайлова

24 апр 2019 24.04.2019

Mail.ru Group приобрела 50,8% платформы для видеорекламы Nativeroll Статьи редакции

Холдинг купил 50,8% проекта, сумма сделки не раскрывается.

Холдинг Mail.ru Group приобрёл 50,8% разработчика платформы для размещения видеорекламы NativeRoll. Об этом пишет «Интерфакс».

По данным базы «Контур.Фокус», по 15,2% компании осталось у совладельцев проекта Антона Бещекова, Андрея Бузины и Глеба Бурова, ещё 3,7% — у Дмитрия Островцева.

Представители Mail.ru Group рассказали изданию, что видят в Nativeroll перспективы развития бизнеса. Сумму сделки компании не раскрыли.

Nativeroll предлагает рекламодателям размещать видеоролики на сайтах 100 издателей в четырёх форматах. По данным базы «Контур.Фокус», в 2017 году компания получила выручку 217,4 млн рублей, чистую прибыль — 8,2 млн рублей. По собственным данным сервиса, его ежемесячный охват составляет 75 млн пользователей.

В 2017 году Nativeroll начал сотрудничать с рекламным сервисом myTarget от Mail.Ru Group. Клиенты myTarget получили возможность закупать рекламу в видеосети NativeRoll.

#новость #mailrugroup

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Anton Kovalev

25.04.2019

Раньше в myTarget был отдельный формат с Nativeroll, сейчас нету. Открутка идет из стандартного видео-формата?

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