SEO/AEO/GEO once again
Вышел крутой подкаст с основателем graphite.io, про тренды Answer Engine Optimization (AEO)
Самый сок в том, что там в целом рассказывается про стратегия конкретные практические шаги как улучшить AEO как on-site так и off-site, чтобы ваш сайт/сервис чаще появлялся в ответах на запросы в LLMках (особенно в ChatGPT, Perplexity и тд)
Ниже summary стратегии и основных шагов для AEO
AEO Is Growing
* Our clients started seeing a surge in LLM traffic and conversions starting in January.
* Leads from LLMs convert at higher rates than traditional search (6x higher for Webflow).
Onsite AEO
* Traditional SEO still matters: landing pages for high-volume keywords, detailed use cases, feature pages, and integrations.
* Optimize help centers and create pages that answer follow-up questions from LLMs.
Offsite AEO (Citation Optimization)
* Videos (Youtube, Vimeo), Social UGC (Reddit, Quora), Affiliates, and blogs are heavily cited in LLMs.
* Reddit strategy: post real, helpful comments, say who you are, and provide useful information. Spam doesn’t work.
Actionable Strategy
* Topics: Ranking in Google or chat depends on how many questions a page answers. Covering follow-ups others miss increases your chances.
* Question Research: Turn search terms into questions (“website builder” → “what’s the best website builder”). Gather questions from sales calls, support, Reddit, or similar sources.
* Citation Optimization: Show up in as many citations as possible. Break citations into groups: your site, YouTube/Vimeo videos, Reddit, tier-one affiliates. Build strategies for each.
* Experiment Design: Run split tests to evaluate what does (and does not) work.
AEO Team
* Onsite AEO: Your SEO team or agency can handle this work.
* Offsite AEO: It may make sense to have marketing or community managers do outreach, Reddit, and video.
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