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Маркетинг

Василий Волошин

30 мар 2021 30.03.2021

Фишки Google Shopping & Google Merchant Center — 4 видео

Видео 1: Простейшая оптимизация названий товаров для улучшения трафика с Google Shopping.

Видео 2: как поставить ручные ставки для каждого товара в торговой рекламе Google Shopping.

Бывают случаи, что кампания плохо работает. Тестируются варианты на автоматических, на ручных ставках на группу товаров по цене и даже вариант с умной кампанией не спасает. Просто начинается слив и никакими прибылями вообще не пахнет. Тогда единственный выход поставить ручные ставки каждому товару отдельно.

Видео 3: cегментация товаров в Google Shopping. Что это даст? Такой подход позволит более точно анализировать группу товаров, а также применять правильные решения для оптимизации рекламы.

Видео 4: как добавить Аудитории в Google Shopping.

Аудитории необходимы для повышения эффективности торговой рекламной кампании (оптимизации) и дальнейшего использования аудиторий для других видов кампаний.

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