Маркетинг

Миша Кадин

7 окт 2022 7.10.2022

Несколько целей для Мастера кампаний: новый интерфейс от Яндекс Директ

Сегодня у некоторых клиентов появился новый интерфейс в мастерах кампаний.

Обновление реально крутое и позволит присваивать разную ценность разным действиям. При этом стратегия остается "оплата за целевые действия", а не "оптимизация конверсий, оплата за клики".

И самое главное учитывать офлайн конверсии (а многие сервисы коллтрекинга прокидывают цель как офлайн событие и эта цель не работает в составных целях)

Если у вас появятся вопросы - можете написать мне в телеграм или написать через сайт . Может быть, я смогу вам помочь.

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