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ФармЭксперт

23 апр

Переоденьте ассортимент к лету

8 показов

14 открытий

ФармЭксперт

10.11.2023

Повышаем уровень обслуживания в аптеках

62 показа

42 открытия

Маркетинг

25.03.2023

Исторически, система продаж на фармацевтическом рынке России была заточена под стратегию «проталкивания» препаратов по всей товаропроводящей цепочке. Изначально такой подход был обусловлен отсутствием данных и информации. Производитель находится слишком далеко от конечного потребителя и пока его продукция дойдет до полки, одна и та же упаковка…

692 показа

215 открытий

30.12.2022

«Маленький» нюанс большой маркировки

Привет, меня зовут Ольга Сапронова. Я руководитель Центра аналитики Matchflow. Последние 10 лет работаю в фармацевтической отрасли.

3 показа

35 открытий

5.12.2022

«Маленький» нюанс большой маркировки

Привет, меня зовут Ольга Сапронова. Последние 10 лет работаю в фармацевтической отрасли.

57 показов

586 открытий

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