#Партнерские_экосистемы

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15.02.2023

Как защитить свои интересы в бизнес-партнёрстве: разбираемся на примере братьев Макдональд и Рэя Крока

История братьев Макдональдов и Рэя Крока известна благодаря фильму «Основатель». Если кратко, Макдональды придумали кухню-конвейер и открыли ресторан быстрого питания. Позже к ним присоединился Крок, который сделал из успешного, но локального бизнеса, мировую франшизу. Партнёрство развалилось через семь лет. Крок вынудил братьев продать их доли…

98 показов

1K открытий

1 репост

29.09.2022

Архитектор бизнес-партнёрств: необходимый посредник или лишнее звено?

6 показов

372 открытия

Майк Бутчер позвонит

15.10.2021

9 успешных бизнес-коллабов за последние полгода

McKinsey прогнозируют, что к 2025 году почти треть продаж компаний по всему миру будет происходить благодаря партнерским экосистемам. Коллаборации подразумевают наличие общих ценностей и объединение аудиторий. Цель такого сотрудничества — выход на нового клиента и создание качественных и уникальных продуктов с помощью партнера. Плюс ко всему…

2 показа

3.9K открытий

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