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24.10.2020

Кейс: как привлечь покупателей книг в магазины и наехать на Amazon

Кампания независимых книжных магазинов в США построена на креативном противопоставлении с крупнейшим онлайн-ритейлером.

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\u0434\u043e\u0433\u0430\u0434\u044b\u0432\u0430\u0435\u0442\u0435\u0441\u044c?","media":[],"donate":0,"pinnedFor":0,"user":{"id":993758,"url":"https:\/\/vc.ru\/u\/993758-djofenix","avatar":"https:\/\/leonardo.osnova.io\/b51ee94b-25fd-5c78-aa9b-5f1249d0d526\/","name":"DjoFenix","isVerified":false},"content":{"id":355412,"url":"https:\/\/vc.ru\/trade\/355412-ozon-zapustil-servis-ozon-profit-v-nem-mozhno-zarabotat-na-vypolnenii-prostyh-zadach-dlya-marketpleysa","title":"Ozon \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b \u0441\u0435\u0440\u0432\u0438\u0441 Ozon Profit \u2014 \u0432 \u043d\u0451\u043c \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0430 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u0438 \u043f\u0440\u043e\u0441\u0442\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u0434\u043b\u044f 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