#Boycottdolce

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FABULA Creative agency

17.02.2021

5 реклам, которые намного хуже Oatly

После неоднозначной реакции публики на видео Oatly с поющим CEO Тони Петерсоном на Супер Кубке, мы задумались: а так ли плоха эта реклама на самом деле? Есть выражение — “чёрный PR это тоже PR”, но справедливо ли это утверждение для маркетинговых кампаний? Креативное агентство FABULA решило разобраться и выбрало пять кейсов на которых нам всем…

Неоднозначная реклама Dove

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