#D2cпродажи

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18.04.2023

DTC и маркетплейсы: как меняется расстановка сил

Собственный интернет-магазин остается важным каналом продаж даже в эпоху господства маркетплейсов. Почему, как, зачем, какой ценой компании поддерживают прямые продажи, обсудили вместе с ZENDEN, Яндекс, Ozon, SberX, MI-SHOP, Эконика, JAPONICA, ProStore by Lubivaya, ProFashion Solutions и другими участниками конференции DTC DAY.

DTC DAY 2023

95 показов

327 открытий

23.09.2022

Как брендам развивать DTC-канал в эпоху маркетплейсов

20 показов

290 открытий

Angelina Volkova

22.12.2020

Что стоит учитывать при создании D2C стратегии

При D2C модели производитель продает свою продукцию напрямую конечному пользователю без посредников.

Часто производителям не хватает опыта в ecommerce и розничной торговле в целом для успешного и быстрого развития D2C направления. В этой статье вы найдете рекомендации, что стоит учитывать при создании D2C стратегии. Эти советы основаны на многолетнем опыте разработки и развития крупных ecommerce проектов B2C, B2B и D2C сегментов.

12 показов

204 открытия

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